We’ve been covering Manastash for a few years now and have always admired what the Washington State / Japan-focused label has produced – timelessly hippy and outdoors-centric, great colours and fits, with function thought through for real wear. Here’s a look at the Japanese catalogue for s/s 2014, lots of gold, especially on the women’s side of things, and bang-on art direction overall.
On another note, Manastash is now available at Without Walls, the new on-trend outdoors venture from Urban Outfitters. The model is very current and you gotta give it up for their cool hunters for jumping all over this style in the wake/fallout of faux-Americana/’heritage’ everything. A lot of really awesome brands on board which is great for WW and consumers – but I gotta question why (other than the obvious payout) many of these brands were willing to sacrifice their ‘credibility’ and core audience (aka not the Urban Outfitters clientele) to get on board with this corporate trendhop – it is the long play? What happens when the next thing comes along? Or is this aesthetic/’lifestyle’ going to stick with millennials? A lot of questions, but Manastash is one of the labels I wouldn’t have expected to join on, given their brand promise and ethos, which is hard to rectify against the necessary business dealings of a shareholder business like Without Walls.
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